Tracy To get more sponsorship for your blog, you need to understand the importance of engaging with your readers. The level of involvement is more important than the number of followers or page views. If you have a high level of engagement, you should start reaching out to powerful brands via email. Learning to write an effective email and attach a Media Kit permanently is essential. A media kit will help you make an excellent first impression when approaching a brand you must familiarize yourself with.
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Establish loyal followers
To get more sponsorship for your blog; you should focus on the quality of your content and build a following of loyal readers. While the number of followers does not necessarily reflect the popularity of your blog, it is a good indicator that you have a group of loyal readers. This will make you more appealing to advertisers looking for a trusted source of information.
Secondly, you must engage your audience on social media. This can be achieved by engaging in conversation and commenting on other people’s blogs. In addition, you should start a newsletter to communicate with your followers regularly. Lastly, you can promote your blog on social media to increase your audience.
Brands appreciate community and engagement, which makes loyal followers vital to them. It takes five to seven impressions to make a person remember your brand. Moreover, the higher your engagement rate, the higher the chance of getting sponsored posts.
Approach potential sponsors in a manner that’s out of your comfort zone
In your sponsorship proposals, communicate why your organization’s products or services align with those of the sponsors. Refrain from assuming that they already understand the importance of your sponsorship. Instead, explain why a partnership will be beneficial to both parties. After all, you’re attempting to leverage the sponsors’ resources to meet your goals.
Ideally, you’d approach the decision-maker in the organization rather than the most senior person in your organization. But unfortunately, in many cases, the older adult in an organization doesn’t bother answering inbound sponsorship requests, so you must find the decision-maker in a company.
The key to approaching potential sponsors is approaching them in a manner that’s outside your comfort zone. Remember, salespeople, react well to leads. When coming as a sponsor, include the names of the decision-makers at your event and how many attendees they will affect. Show them that your event is unique, add value and opportunity, and make sure you’re charging a reasonable price.
Structure sponsorship packages
When negotiating sponsorship packages, it’s essential to be specific about your offer and how much it will cost. You can use a guide or Google Adwords to help determine the value of the items you’re offering.
You may add product advertising, complimentary samples, free admission to an event, and exhibit space in a package.
A simple way to structure sponsorship packages is to use tiers. Each tier is comprised of different packages tailored to your sponsors’ needs. Having a tier system will save you time and reduce ambiguity. For example, consider breaking your packages up into Gold, Platinum, and Silver. You can even be creative with the names of the tiers.
The first step in structuring sponsorship packages for your blog is determining what benefits your sponsors offer. For example, some people are interested in advertising daily, while others are looking for a one-time digital promotion. In either case, it’s essential to consider each person a valuable partner.
